The message of this book is that the more we learn about the complex needs of elephants, their social hierarchies, their astonishingly intricate familial connections, the more we must reject keeping elephants in zoo cages and forcing them to perform stupid and demeaning tricks in circuses. You can really, truly make a difference by refusing to buy a ticket to a zoo or circus. Every dollar spent directly contributes to these magnificent animals’ suffering. Your ticket, your fault. It’s that simple. Please don’t do it.